3 Signs Your Studio Is In Need of Marketing Automation
Running a small fitness studio can be equal parts passion and chaos. Between managing daily tasks, keeping instructors in the loop, and trying to make sure clients like Sarah (who just signed up for your intro offer) get their welcome email, things can get hectic.
Not to mention, when you’re so focused on making the experience incredible for your existing members, it’s easy to neglect marketing and sales. And that’s a surefire route to disaster for your studio. This is where the magic of marketing automation steps in, allowing you to focus on on the day-to-day work you love in your studio, while simultaneously putting your new member acquisition into hyper speed.
What is Marketing Automation?
At its core, marketing automation refers to software and technologies that automate marketing tasks and campaigns.
There is nothing more important to both the short and long term success of your studio than getting new members in the door. No matter how amazing your studio is, there is always going to be churn. Which means the marketing can never stop!
That can be overwhelming for any studio owner, especially when marketing is not a strong suit. Marketing automation software, like LenzVu which is specifically built for fitness studios, takes all that work off your hands and puts it on autopilot mode.
This keeps new members always coming into your studio, as well as ensuring current members stay engaged and loving their experience.
Automating Your Introductory Offer
The first battle in marketing is to just get people in the door. The best way to do that is through a strong introductory offer. For example, a free class or a free personal training session.
Imagine a new client, Sarah, who just signed up for an introductory offer at your gym. How do we make sure that Sarah converts from a free signup to a paying member?
In the past we would have to do a lot of this manually, contacting Sarah, making sure she shows up for her free class or session. And then continuing to market to her to make sure she takes the next step.
But automation make this seamless, predictable, and stress free.
Using the example again of the LenzVu software, instead of you manually sending out welcome emails, reminders, or special offers, marketing automation will take care of it for you. Here’s an example of a sequence that you can automate through LenzVU:
- First class signup: LenzVU’s system triggers an automated email, warmly welcoming Sarah, giving her an overview, and helps her understand what to expect.
- Day before Class: LenzVU sends an email and text reminder about their upcoming class and details about the instructor.
- After Sarah’s First Class: A personalized text to Sarah’s asking about how she liked her first class.
- Sarah Skips First Class: Wait for a day to see if she registers for another class and send her a text message about other classes at other times.
- As Her Offer Nears its End: Send an email at the end of the intro offer and discount code for membership.
And the best part is a sequence like this works on autopilot in the background. No grunt work required, and no need to remind Sarah over and over again to take advantage of the offer and then sign up. This isn’t just automation; this is intelligent client engagement and LenzVU can do it all for you.
Keeping Current Members Engaged, Excited, and Paying You!
The road to profitability and growth with your fitness studio is not all about getting new members in, it’s also about making sure your current members stay!
This is where marketing automation software can truly shine, with deep insights about your current members’ activity, and then smart sequences that trigger to keep them engaged.
For example… let’s say that the system detects that a member’s attendance drops. A software like LenzVu can detect this and then sprint into action fully on its own! The system can send them a personalized email or even a text message that reignites their motivation and makes them feel valued and connected to the studio again.
A single one of these messages alone can make you thousands of dollars in potentially lost revenue.
Predictable Business Growth
Marketing automation establishes an ongoing framework for methodical business growth, not just a one-time intro offer. The system nurtures leads and tracks them through a structured sales funnel to convert prospects into loyal, paying members.
For example, your member retention workflows could include:
- Automated check-in emails when members haven’t attended in a while to re-engage them
- Surveys to monitor satisfaction and identify opportunities to improve their experience
- Segmented campaigns with motivation and training content tailored to members’ goals
- Rewards and promotions for milestones like class attendance streaks
Rather than an ad-hoc approach, automation creates a roadmap for regular member communications. You can continuously test and refine your messaging to maximize retention.
The system will monitor member activity levels and churn risk indicators. This allows you to course-correct with targeted campaigns to reactivate at-risk members. In this way, marketing automation systematically boosts revenue through increased member lifetime value.
The bottom line is automation establishes an ongoing framework for methodical studio growth and member retention. This delivers consistent results over time so you can focus on providing an amazing experience.
Take Your Studio to the Next Level
Implementing a marketing automation solution like LenzVu, on top of a scheduling and payments platform like fitDEGREE, will transform your business. Through our deep integration you will achieve systemized workflows, data-driven insights, and hyper-personalization, you’ll now be equipped to continually attract and retain members.
This means saying goodbye to ad-hoc efforts and manual busywork. Instead, you can rely on automation to deliver predictable results and growth, month after month.
Rather than just a one-time gimmick, it establishes an ongoing framework for methodical member engagement, retention, and acquisition. All tailored to your studio’s unique needs.
You can now harness the power of marketing automation to scale your studio. Sign up for a free 14-day trial of LenzVU to experience how transformative it can be. Take advantage of this risk-free opportunity to see what LenzVU can do for your fitness business.
The first step is easy – book a personalized demo today to have all your questions answered.
