The Customer Engagement Score (CES) is a key metric that quantifies the interactions between customers and a brand or business. This metric serves as a pivotal element in an engagement strategy, providing valuable insights into user behavior within an app.
Essentially, the Customer Engagement Score offers predictive capabilities, allowing businesses to anticipate customer churn and pinpoint upselling opportunities. LenzVU enhances this functionality with its CES trending report, which aids in identifying both retention and sales opportunities with greater ease and accuracy. This tool is instrumental for businesses aiming to understand and improve their customer engagement dynamics.