How To Create a Warm Welcome for New Clients with FitDEGREE

Come to understand your clients with welcome series

First impressions are everything, especially in the fitness industry. When new clients join your studio, their initial experience can determine whether they become long-term members or move on. A well-crafted welcome series can make them feel valued, informed, and excited to start their fitness journey with you. By automating this process, you ensure every new client receives the attention they deserve, without adding to your team’s workload.
Consider Jessica, a new client who joined a local spin studio with an introductory offer. Initially feeling overwhelmed by the unfamiliar environment, Jessica was pleasantly surprised when she received a personalized welcome email immediately after signing up. The email introduced her to the studio, explained how to book her first class, and included tips for getting the most out of her sessions.

Immediate Engagement: A welcome series keeps the momentum going right after sign-up, encouraging clients to take action quickly, such as booking their first class or attending an orientation.
Building Relationships: Personalized communication helps establish a connection from day one, making clients feel like they’re part of the community.
Understand your clients: Use forms to gather insights into their fitness goals and preferences, enabling you to tailor communication and services for a more personalized and supportive experience.
74% of consumers actually expect a welcome email as soon as they sign up.

First Class Reminders and Information: Send a reminder 24 hours before their scheduled first class, providing details about what to expect, including arrival time, what to wear, and any necessary preparations.
For example, “Hi [Client Name], we’re excited to see you tomorrow for your first class at [Studio Name]! Remember to arrive 10 minutes early and bring a water bottle. Here’s everything you need to know to get started.”
First Class Follow-Ups: Follow up within 24 hours after their first class to ask for feedback on their experience and encourage them to book their next class.
For example, “Great job on completing your first class, [Client Name]! We’d love to hear how it went. Ready to keep the momentum going? Book your next session now!”

Tailoring Forms to Gather Client Information: Include a personalized form in your welcome series, sent shortly after sign-up, to ask about their fitness goals, preferences, and any specific needs they may have.
For example, “Help us tailor your experience! Take a minute to fill out this quick form so we can understand your goals and support you on your fitness journey.”
Integrating New Clients into the Community: Gradually introduce new clients to the broader community over the first few weeks by inviting them to join social media groups, attend community events, or participate in member challenges.
For example, “Welcome to the [Studio Name] community, [Client Name]! We’d love for you to connect with other members—join our Facebook group or sign up for our next group workout challenge!”