Re-engage clients with automations
In the fitness industry, clients can sometimes drift away due to busy schedules or changes in routine. However, just because they’ve been absent doesn’t mean they’re gone for good. An automated client reactivation campaign can be a powerful tool to bring them back and reignite their commitment to fitness.
For example, Sarah, a longtime member, stopped attending classes for a few months due to a hectic work schedule. The studio noticed her absence and sent a personalized message offering her a complimentary class to get back on track. Touched by the studio’s outreach and the offer, Sarah booked a session and soon rekindled her fitness routine, eventually returning as a regular attendee.
By using automation to reach out at the right moment, you can re-engage lapsed clients like Sarah, encouraging them to return to your studio and continue their fitness journey.
Benefits of a New Client Welcome Series:
- Cost-Effective: Automation reduces the time and effort required for client outreach, allowing you to re-engage multiple clients simultaneously without additional staff resources.
- Increases Member Lifetime Value: By reactivating lapsed clients, you can extend their membership duration and increase their overall contribution to your studio’s revenue.
- Strengthens Client Relationships: Re-engagement efforts show that you care about your clients’ fitness journeys, fostering loyalty and improving overall client satisfaction.
- 90% of new gym goers quit after only 3 months. Reactivate them with seamless automations.
How to Set Up an Automated Client Reactivation Campaign
- Identify Lapsed Clients: Use LenzVU to identify clients who haven’t attended a class or renewed their membership within a certain timeframe. Automatically segment these clients for targeted reactivation efforts. For example, clients who haven’t visited in the past three months might be ideal candidates for re-engagement.
- Send Personalized Reactivation Messages: Reach out with a personalized message that acknowledges their absence and offers an incentive to return, such as a discount or a free class.
- For example, “Hi {first_ name}, we’ve missed seeing you at {studio_name}! To help you get back into the swing of things, we’re offering you a complimentary class. We’d love to see you again!”
- Follow-Up With a Special Offer: If the initial message doesn’t result in a booking, follow up with a limited-time offer to create urgency.
- For example, “There’s still time to take advantage of our offer! Book a class this week and enjoy 20% off your next session. We’re here to support you on your fitness journey.”
- Provide Ongoing Support: Once a lapsed client returns, ensure they feel supported by sending automated follow-up messages that encourage consistent attendance and offer additional incentives.
- For example, “Welcome back, {first_name}! We’re excited to have you with us again. Keep the momentum going—attend 3 classes this month and receive a special gift!”
