Your step-by-step guide to boosting revenue, re-engaging clients, and simplifying holiday marketing.
The holiday season is one of the biggest opportunities for studios and small businesses. Clients are already primed to purchase, gift, return to routines, or try something new — and with the right setup, your studio can turn December into one of your highest-performing months.
The good news? You don’t need to spend hours marketing.
With LenzVU, you can automate the outreach, target the right clients, and track what’s actually working.
Below are the top holiday marketing strategies you can launch today.
Working with several studios across North America who rely on both platforms, we’ve gathered key trends, wins, and strategies that show how powerful the combination can be for growth and consistent member engagement.
From nurturing new clients to winning back inactive ones, automations help you create meaningful touchpoints without adding more work to your day.
1. Launch Holiday Offers With Automated Follow-Ups
Holidays are perfect for short, value-packed offers:
☑️Holiday Class Pack
☑️30-Day Holiday Challenge
☑️Buy-One-Gift-One Promotion
☑️Limited Edition Membership Upgrade
How to use LenzVU:
✔ Create a segment for clients who haven’t purchased in 30+ days
✔ Send an automated email + SMS announcing the promotion
✔ Add a reminder automation 24 hours before the sale ends
✔ Track conversions in your LenzVU analytics
Tip: Add urgency — use countdown timers inside emails or text “Last Chance!” reminders.
2. Send Personalized “We Miss You” or “Holiday Check-In” Messages
The end of the year is a great time to re-engage your ghost clients.
With LenzVU Automations, you can:
☑️Trigger a “We Miss You” message to anyone inactive for 60+ days
☑️Send a holiday greeting with a small incentive
☑️Offer a return-to-class or “holiday restart” special
These messages often reactivate clients who simply needed a nudge.
3. Use Newsletters to Highlight Value (Not Just Offers)
People buy from brands that stay top-of-mind.
Your December newsletter should include:
✔ Your holiday hours
✔ Class schedule changes
✔ Gift card promotions
✔ Instructor announcements
✔ Behind-the-scenes studio updates
✔ Success stories or testimonials
Use LenzVU’s drag-and-drop email builder to make it clean, seasonal, and actionable.
4. Promote Gift Cards & “Give the Gift of Wellness”
Gift cards sell extremely well during the holidays — and most studios under-promote them.
You can create:
☑️“$100 Gift Card for $85”
☑️“Buy a Gift Card, Get a Free Class”
☑️“Digital Gift Cards Delivered Instantly”
Inside LenzVU:
✔ Add a gift-card banner to emails
✔ Blast an SMS saying:
“Holiday gift cards are now available! Perfect for wellness lovers ✨”
✔ Schedule reminders leading up to Christmas Eve
5. Automate Welcome Offers for Holiday Leads
Holidays bring new faces — friends visiting town, gift-card receivers, and people getting back into fitness.
Use LenzVU to:
☑️Trigger an Instant Welcome Email when someone creates an account
☑️Add a “Holiday New Client” tag
☑️Start a 7-day automated nurture sequence
☑️Promote your intro offer
This builds connection before they walk into class.
6. Use Push Notifications for Time-Sensitive Updates
If you use the LenzVU App Connector:
✔ Send holiday reminders
✔ Push “Spots Left” alerts
✔ Notify your community 2–3 hours before limited-time events
Push notifications have some of the highest engagement in December.
7. Make Booking Effortless
Most clients stop booking because it’s inconvenient.
Inside LenzVU, optimize your:
☑️Booking buttons
☑️Location pages
☑️Class descriptions
☑️Pricing pages
☑️SMS links (short + clickable)
The easier you make it, the more last-minute holiday bookings you’ll get.
Final Thoughts
The holiday season doesn’t need to be stressful.
With automation, segmentation, and consistent communication, you can maximize revenue while saving time.
If you’re not sure where to start, set up one automation:
👉 A holiday promotion sequence
It alone can boost engagement and revenue significantly.
