📬 For Studio Owners

You Sent the Email.
Now LenzVU Shows You
Who's Ready to Book.

Most studios send a campaign and check the open rate. LenzVU shows you which specific clients clicked your booking page, tracks engagement on every contact profile, and tells you exactly who to follow up with — and when.

Sound familiar?

You spend an hour putting together a promotion — a new class package, a re-engagement offer, a membership renewal push. You hit send to your full list. A few hours later you check: 22% open rate, 2.1% click rate. You note the numbers and move on.

But inside that 2.1% are twelve clients who clicked your booking page. One of them clicked it three times. You have no idea who they are, so you follow up with no one.

That's the gap LenzVU closes. Your campaign analytics don't just show aggregate numbers — they show you exactly which clients engaged, what they clicked, and give you a direct path from that data to a booking conversation. Here's what that looks like in practice.

See Who Opened, What They Clicked, and When

Real contact names and timestamps — not just percentages.

When a campaign sends from LenzVU, every interaction is tracked at the contact level. The top-line numbers give you the headline, but the real value is one layer deeper.

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Open Rate vs. your baseline

Every metric benchmarks against your personal 90-day average — so you know whether performance is actually improving, not just whether it hit an industry number that doesn't apply to your audience.

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Click Rate vs. CTOR

Click Rate tells you how many delivered emails drove a click. CTOR tells you whether your email body is converting openers. The two together show exactly where clients are dropping off.

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Full funnel — inbox to booking

The Reader Journey maps every stage: delivered, opened, clicked, visited your site for 30+ seconds, and booked. If clicks are strong but bookings are flat, the issue is your landing page — not your email.

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7-day engagement curve

Performance Over Time shows when your clients engage after send. Use the curve shape to time your next campaign and follow-up — not a generic best-practice schedule that doesn't match your audience's habits.

Your analytics dashboard after every send: five headline metrics with 90-day benchmarks, follow-up recovery status, and a full audience inclusion and exclusion breakdown.

Know Exactly Which Clients Clicked Your Booking Page

A click rate becomes a contact name, a timestamp, and a next step.

Click Tracking next to any link in your campaign and a drawer opens showing every client who clicked it — their email address, the exact time they clicked, and whether they were on desktop or mobile. It updates in real time after send.

• See total clicks vs. unique contacts — a client who clicked your booking link four times is actively deciding, not just browsing
• Identify clients who visited your offer or booking page and haven't converted yet
• Use the timestamp to follow up while intent is still fresh — the same day if possible

The per-link tracking drawer: a live log of every client who clicked a specific link — email address, exact timestamp, and device — updated in real time.

Reader Journey (right): your full funnel as absolute numbers. Performance Over Time (left): cumulative opens and clicks plotted over 7 days — use the curve to understand when your audience is most active.

Campaign Clicks Live Directly on Every Client's Profile

No exports. No cross-referencing. It's already there.

Because LenzVU is your CRM as well as your email platform, every campaign interaction is recorded directly on each client's contact profile. Open their record, go to their Messages tab, click into any campaign email, and you'll see the full email with click pins on every link they engaged with.

Tap any pin and a popup shows you:

• Which link they clicked and the destination URL
• How many times they clicked it
• The exact date and time of their last click
• Their device and browser — desktop, mobile, Chrome, Safari

Inside a client profile: the campaign email sits in their Messages inbox alongside their full history. Click pins and engagement popups are visible directly on the email preview.

The link engagement popup: destination URL, click count, last clicked Jun 12 at 2:17 PM, Desktop · Chrome · macOS — visible directly on the client's profile without leaving LenzVU.

This view also sits alongside everything else you know about that client — their visit history, MindBody data, LenzScore, and previous automations. Over time, campaign clicks become another layer in each client's profile, building a clearer picture of what interests them and when they're most likely to book.

Three Client Groups. Three Different Follow-Up Plays.

LenzVU segments your audience automatically — no setup needed.

After every campaign send, LenzVU groups all your recipients into three segments based on actual behavior. They're calculated automatically and ready to act on the moment the campaign goes out.

Segment cards surface automatically after every send. The full per-client recipients table below shows open count, click count, last activity, and device for every contact your campaign reached.

What All of This Adds Up To

Studios that use LenzVU's campaign analytics don't just end up with better email stats. They end up with a clearer picture of which clients are engaged, which ones are on the fence, and which ones are ready to book right now.

That picture used to require a separate email platform, a CRM, and a spreadsheet — three systems that never quite talked to each other. LenzVU puts it in one place, connected to every other piece of information you have about each client. Every campaign you send becomes a layer in that profile. Over time, you're not just reading open rates — you're watching engagement patterns build for every client in your database, and you have the tools to act on them the moment they matter.