LenzScore Points System

Last Updated on May 14, 2025
By Product Team

What is LenzScore? #

LenzScore is your all-in-one, fully customizable point system built into LenzVU. You can use it to reward customers, score your leads, or even track progress for engagement. Whether you want to run a loyalty program, give points for referrals, or use scoring to qualify leads, LenzScore makes it simple.

You get up to 5 custom point categories, and you decide what each one is for. You can add points manually or through automations, and even set expiration dates for them.

Let’s explore the benefits of a fully customizable point system for driving loyalty, lead scoring, and customer engagement.

Quick Features Overview #

• Add up to 5 custom point categories
• Track available, redeemed, and expired points
• Add point expiration if needed
• Smart redemption (uses points that expire soonest)
• Works manually or through automations
• Max point limit: 4,294,967,296 (over 4 billion)

Where You’ll See It (Profile View) #

Here’s what you’ll find in a contact’s profile when using LenzScore.

Field	What It Means
Total Points Available	Points the user can redeem right now
Expiring Soon	Points that are about to expire
Valid Until	The date those soon-to-expire points will vanish
Total Points Redeemed	Points that have been used by the contact
Lifetime Earned	All the points the contact has ever earned
Last Updated On	When any point update last happened
Last Redeemed On	The most recent redemption date
Since	When the user started earning points

Setting Up Point Categories #

• You can create up to 5 custom categories (e.g., Loyalty, Engagement, Referrals, Feedback, Purchases).
• Only active categories count toward the total LenzScore.
• Categories can be renamed or deactivated anytime.

Adding Points #

You can,

• Manually award points from the contact profile
• Use automations (great for rewarding based on actions or behavior)

When adding points, you’ll,

• Choose a category
• Add the number of points
• Optionally turn on expiration (also known as point validity)

Point Expiration (Point Validity) #

If you turn on expiration,

• You’ll set how long those points stay valid
• The system tracks and expires them automatically

Great for,

• Seasonal promotions
• Encouraging faster engagement

Redeeming Points #

When someone redeems points,

• The system first uses points that expire soonest
• It keeps going batch by batch

This way, customers won’t lose points unnecessarily.

Point Limit #

Each contact can hold a maximum of 4,294,967,296 (over 4 billion) points total across all categories.

Real-World Use Cases #

Here’s how you can put LenzScore to work,

1. Lead Scoring #

What it is?
Lead scoring assigns a numerical value (points) to contacts based on how likely they are to convert. Actions like visiting a pricing page or opening an email signal interest, and those actions can be scored accordingly.

Why it matters?
It helps your sales and marketing teams focus on leads who are most engaged or closest to buying, improving conversion rates and shortening the sales cycle.

When to use it?

• You want to prioritize outreach to the hottest leads
• Your sales team needs a way to rank or filter prospects
• You’re running inbound marketing or lead nurturing campaigns

How to implement in LenzScore

• Create a category called Lead Score or Sales Readiness
• Use automations to add points for,
  • Visiting high-intent pages
  • Filling out forms
  • Clicking specific email links
  • Attending webinars
• Optionally subtract points for inactivity or unsubscribes
• Use point thresholds to trigger alerts or move leads to sales workflows
• Use the point validity feature to ensure scores reflect recent engagement, not outdated activity.

2. Loyalty Programs #

What it is?
Loyalty programs reward customers with points for repeat business, referrals, or actions that indicate long-term value. These points can be redeemed for perks, discounts, or rewards.

Why it matters?
Loyal customers are more profitable. Rewarding them builds retention and advocacy, which can reduce churn and increase customer lifetime value.

When to use it?

• You want to incentivize repeat purchases
• You’re running a referral or review-based program
• You’re offering tiered benefits or VIP levels

How to implement in LenzScore?

• Create a Loyalty or Rewards category
• Award points for,
  • Completed purchases
  • Submitting reviews or testimonials
  • Referring friends or family
• Set point expiration to encourage quicker redemption
• Send reminder emails when points are about to expire
• Allow redemptions for discounts, free products, or exclusive access

3. Customer Engagement #

What it is?
Engagement scoring tracks how actively your contacts interact with your brand. Via content, events, onboarding, or support. Points reflect participation and responsiveness.

Why it matters?
Engaged customers are more likely to convert, refer others, and renew services. It also helps you spot disengagement before churn happens.

When to use it?

• You want to monitor engagement through a product onboarding journey
• You’re running a community, educational, or content-driven program
• You need to identify drop-offs in user activity

How to implement in LenzScore?

• Create a category called Engagement or Participation
• Use automations to assign points for,
  • Attending webinars or classes
  • Completing onboarding steps
  • Watching key videos or reading knowledge base articles
  • Responding to surveys
• Use engagement levels to trigger follow-up campaigns or interventions
• Visualize “Since” and “Last Updated” fields to track trends over time

4. Gamification #

What it is?
Gamification uses game-like elements to make customer actions more fun and engaging. It taps into motivation and reward psychology.

Why it matters?
It can increase participation, habit formation, and brand stickiness. Especially effective in education, training, health, or community-driven experiences.

When to use it?

• You want users to complete a series of steps or challenges
• You run a membership or learning-based program
• You’re encouraging repeated use or behavioral change

How to implement in LenzScore?

• Create a Gamification or Achievements category
• Assign points for,
  • Completing learning modules or tasks
  • Sharing content on social media
  • Hitting personal milestones
• Use point totals to unlock rewards, certificates, or exclusive content

Best Practices #

• Use category names that make sense to your business
• Set expiration on limited-time points to boost urgency
• Use automations to scale point awarding
• Send emails before points expire to drive action
• Track “Lifetime Earned” to understand loyalty

Frequently Asked Questions #

Q: Can I rename a point category later?
A: Yes. Renaming it will update everywhere it’s used.

Q: What happens if I deactivate a category?
A: Points stay stored but won’t count in the total LenzScore. You can reactivate them anytime.

Q: Are expired points still visible?
A: Expired points disappear from the “Available” total but still show up in “Lifetime Earned.”

Q: Can I automate point addition and deduction?
A: Absolutely. Use LenzVU automations to award or subtract points based on user behavior.

Q: What happens if a client doesn’t have enough points when a deduction is applied?

A: If a client doesn’t have enough points in a category to cover a deduction, their points for that category will automatically be set to zero. For example, if they have 100 points and an automation tries to deduct 150, the system will reduce their balance to 0. It won’t go negative.

Need help setting it up? Contact our team or visit the automation tutorials in our Support Center.

Updates #

Version	Date	Author	Notes
1.0	May 14, 2025	Product Team	Initial release