To send emails through Lenzvu, you’ll first need to verify your From email address. This step ensures you’re the rightful owner of the email and helps protect your sender reputation. You only need to verify an email address once.
We can’t send emails on behalf of Gmail, Hotmail, or other publicly available email services.
Important: Avoid Emails Going to the Spam Folder #
You need to allow Lenzvu to send emails on behalf of your domain. To do this, add the following to your custom domain’s DNS settings.
Sender Policy Framework (SPF):
SPF records allow domain owners to publish a list of IP addresses or subnets authorized to send email on their behalf.
Add the following TXT record to your DNS:
v=spf1 include:amazonses.com ~all
For more information on Sender Policy Framework (SPF), click here.
DMARC #
To ensure successful email delivery, you are required to set up a DMARC (Domain-based Message Authentication, Reporting, and Conformance) policy. This helps confirm that emails sent from your domain are truly from you, protecting both senders and recipients from phishing, spamming, and spoofing.
DMARC uses DKIM to validate the authenticity of email messages. When both DMARC and DKIM are correctly configured, you can send emails through providers like Mailchimp Transactional.
We only require that you have a DMARC policy; it can be set to relaxed mode using p=none
, which means emails that fail authentication will still be delivered.
Add this TXT record to your domain’s DNS settings:
Name:
_dmarc.yourdomain.com
Value:
v=DMARC1; p=none; pct=100;
Note: Some domain hosts automatically append your domain name to the record. Ensure _dmarc.yourdomain.com
does not become duplicated.
Before You Start #
- Verification is required only for standard emails. Automated messages (like those from customer journeys) still require domain verification.
- We recommend verifying and authenticating domains you or your organization own for best results.
- You can use free email services like Gmail, Yahoo, or AOL, but these public domains can’t be authenticated. This may affect deliverability.
Note:
Starting February 2024, Gmail and Yahoo require authenticated domains and a published DMARC policy for senders delivering more than 5,000 emails per day to their services.
To avoid delivery issues, we strongly recommend:
- Using an email from a private domain (such as your company or website)
- Setting up domain authentication and a DMARC policy
How to Verify an Email Address in Lenzvu #
- Create a new email campaign or open an existing draft from your Email Campaigns list.
- In the email builder, go to the From section.
- If you’re entering a new email address:
- As you type, a “Verify New Email Address” link will appear in the dropdown.
- Click the link and follow the on-screen instructions to send a verification email.
- Check your inbox for the verification message and click the link inside to confirm your email address.
Click Save to finalize and continue building your campaign.